What is your why?

At ZERO18, we believe movement is powerful - it fuels mental strength, resilience, and the confidence to keep going.

Exercise can lift your mood, clear your mind, or simply remind you that you’re capable of more than you thought. It means something unique to each of us. Your reason is what drives you.

Email us at hello@zero18.com or comment on our socials and tell us…what is your why?

Fiona, Founder Zero18

Life is busy and full of ups and downs. Exercise is the one thing I do purely for me. There are no expectations except the ones I choose to set.

I love all forms of exercise, partly because I’ve seen firsthand, through my dad, how staying strong and looking after your body when you’re young can shape the way you age and how you face illness. But the biggest reason I move is what it does for my mind.

Movement is my reset button. Running especially. Running is where I meet the strongest version of myself. It quietens the noise and becomes its own kind of meditation. I tune in to the rhythm of my feet and my breathing and it calms me. Every run leaves me feeling lighter, clearer, and more able to face whatever the day brings.

In learning to push past what I once thought were my limits, I’ve challenged myself in ways I never imagined - from completing a half Ironman to building this business from scratch. Running has reshaped my mindset and shown me that the limits I thought were fixed were never really limits at all.

Michelle, Business Development Manager

My why? To stay healthy and strong through menopause.

Movement helps me build muscle and protect my bones - two things that naturally weaken during this stage of life. Exercise is my way of taking care of myself, now and for the future.

Kayleigh, Owner - Studio Campbell

Working out helps me find balance in the chaos of life. As a mum of two, a military wife, and running my own business, there’s always something demanding my attention. Training is the one time that’s just for me, no emails, no snacks, no mental to-do list.

It pushes me mentally as much as physically. Some days I don’t feel like going, some days I’m tired, some days it all feels a bit much. But showing up anyway reminds me I’m stronger than I think.

Being self-employed can also be isolating. Showing up with other people in a class, or even just sharing a walk with friends, gives me a sense of community and belonging. The encouragement and laughs, are just as energising as the training itself.

Louise, Romana's Pilates teacher & studio owner - The Pilates Studio Devon

My why is movement - not just to be strong or fit, but to feel alive in my body. Pilates teaches me control, precision, and awareness; it reminds me that strength comes from intention, not force. Running gives me freedom - the rhythm of breath and steps, the space to think, to push, to let go. Together they challenge me physically and mentally, asking me to show up, stay present, and trust what my body is capable of.

Claire, planning consultant

In the midst of the crazy world that is being a mum to the boys and working full time, I run to carve out a little space that's just for me - to recharge and clear my head. It's my time to breathe and keep moving forward.

Daisy, small business owner

I run because I love pushing through the limits of what I think I'm capable of, and to show my children that absolutely anything is possible if you're prepared to work for it.

Emma, Founder Mind Unwind

Exercise has always been an important part of my life, I love the way it makes you feel afterwards, even if it was hard to get out the door in the first place!  For me, being strong physically makes me feel stronger mentally. 

My first love is watersports, but you can enjoy those more when you are fitter from running, gym sessions etc.  When my kids were young, running was my go to as I could just step out of my front door and dedicate time for me - and come back smiling.  When my kids were older and competitive swimmers, I would be in the gym whilst they were in the pool.

Life changed in 2021 when I had brain surgery to remove a tumour.  In the lead up to diagnosis I'd had to stop exercise because it triggered severe symptoms.  This was devastating and I felt like I'd lost part of my identity and self-worth.  After surgery, I was determined to run again, but due to various setbacks I've only managed that in 2026, but it means the world to have achieved this goal. In the meantime, I've rediscovered a love of walking and I'm walking the South West Coast Path with my partner.  We are over halfway but still have hundreds of miles to go!  It's been a rewarding challenge that keeps on giving!