What is deadstock?

Deadstock fabric is material that's been rescued from landfill or from being destroyed. Often, it comes from design houses that have over-ordered, or decided a particular fabric no longer suits their needs. Rather than letting it go to waste, companies like ours give it a second life — transforming forgotten rolls into beautiful, wearable pieces for you to enjoy. 

Choosing deadstock is a conscious decision to reduce environmental impact.

Sustainable by design, our use of deadstock fabric means less waste, greater intention, and a move away from overproduction. It also means owning something truly unique. Since deadstock fabrics are no longer being produced, once we’ve used up a roll, that’s it. We can’t restock it. That’s why every garment we create from deadstock is part of a limited-edition range: sustainable beauty, made to be treasured.