Our charities
At ZERO18, giving back is a core part of who we are. We donate a percentage of every single sale, split between two charities that are deeply meaningful to us, and align closely with our values.
Beat Eating Disorders
Beat is the UK’s eating disorder charity. Eating disorders are complex mental illnesses that can affect anyone. Right now, at least 1.25 million (1 in 50) people in the UK have an eating disorder – and the emotional and physical damage affects millions of loved ones. But there is hope. With better understanding, faster diagnosis and proper treatment, recovery is possible. That’s why Beat are here. They offer people emotional support and expert advice, they work alongside healthcare professionals, and campaign tirelessly to change policies, perceptions, and lives. Together, we’ll end the pain and suffering caused by eating disorders.
Beat provide Helplines for adults and young people across the UK, offering support and information about eating disorders. They also help those who are supporting someone with an eating disorder, providing information, resources, peer-support and training.
This charity holds a special place in our story. In 2021, Fiona, our founder, turned to Beat for help when her eldest daughter was diagnosed with anorexia. In the midst of fear and uncertainty, Beat was the first organisation she reached out to. Their online chatrooms, helplines, and resources offered crucial support at a time when it was needed most.
By donating to Beat, we’re not just saying thank you — we’re helping ensure other families facing similar challenges can access the same vital support.
To learn more about Beat Eating Disorders, visit www. beateatingdisorders.org.uk.

Mental Health Foundation
Mental Health Foundation is the only UK charity solely focused on preventing poor mental health and building and protecting good mental health.
They are the home of Mental Health Awareness Week and believe, as do we!, that everyone deserves good mental health. Poor mental health is not inevitable, and everyone should have the opportunity to ensure their good mental health — no matter who they are, or where they live.
By donating to the Mental Health Foundation, we are supporting their ongoing research, community programs, and efforts to reach and help as many people as possible.
To learn more about their work, visit www.mentalhealth.org.uk.
Donations to the Mental Health Foundation are made via Work for Good.

Every time you shop with us here at ZERO18, you can feel confident in the knowledge that not only are you helping us all work towards a more ethical and sustainable way of shopping, but you're actively supporting two great causes.
Look good, feel good, do good. Ethical style with purpose.
Please note nominated charities may be subject to change.