https://www.zero18.com/blogs/the-zero18-journal-1/why-we-started-zero18 2026-10-08T12:36:15+01:00 weekly https://cdn.shopify.com/s/files/1/0902/5749/0187/articles/DSC_0813.jpg?v=1791364928 Why we started ZERO18 ZERO18 Founder Fiona Cross sitting at a desk working on a laptop